When you think of the titans of the Japanese entertainment industry you might think of Toho, a company responsible for many kaiju films, or perhaps of an anime studio such as Studio Ghibli or TMS Entertainment. However, I thought that I’d take a look at a massive entertainment company which is quite often overlooked when it comes to the Japanese entertainment industry, Sanrio.
Interestingly, when Sanrio was founded in 1960, the company began life as Yamanashi Silk Center which, unsurprisingly, focused on the sale of silk products. After expanding to producing rubber sandals, they noted an increase in sales when cute designs such as flowers and strawberries were added and began to focus more and more on creating cute characters and designs after changing their name to Sanrio in 1973. Their most notable IP was created the next year, 1974, that being Hello Kitty which has since become a franchise worth billions of dollars!