It’s been well over a year since I last took a look at the performance of the Epic Games Store and a surprising amount of information has come out since then. Literally, mere months after I wrote that piece, the Epic Games v. Apple trial began and a surprising amount of incredible information regarding both the Epic Games Store and the games industry itself was leaked within days. I was tempted to write a new piece almost as soon as all this information came to the forefront but decided to hold off since I believed that it was too soon since I last spoke of the Epic Games Store. Now, in 2022, we’ve received our annual year in review from the Epic Games Store and I thought it might be interesting to take a look at all of this information and try to answer the question on whether the Epic Games Store is a viable competitor to Steam.
Before we get to the really juicy information that was released by the Epic Games v. Apple trial, I want to take a look at the stats that Epic Games provided themselves in their “2021 Year in Review“. As you can see in the charts below, the Epic Games Store has seen growth overall from 2020 to 2021. They’ve managed to acquire another 34 million customers, increase their MAU by 6 million, raise the amount spent on the store by $140 million with third-party games contributing $35 million of that increase. That’s not to mention the continued growth of their social media which, while not anywhere near as dramatic as in 2020, has continued to attract new followers.
The three info charts provided by Epic Games for their Epic Games Store from 2019 to 2021