Anyone who has sat down to watch an anime TV series has probably taken note of the opening and ending credits which are quite long by modern standards and often feature higher-quality animation than in the TV show itself. To many people, these credit sequences are bothersome with many of my friends informing me that they tend to skip anime intros and outros once they have seen them a few times. However, the purpose behind these openings and endings are fascinating and I think it’s worth discussing why anime studios continue to create these sequences.
When an anime is being developed, a group called a production committee is typically established where various companies invest in the show and are awarded certain rights such as merchandising, domestic broadcast rights, overseas distribution etc. Quite often, one of the companies involved will be a music company that wishes to distribute the soundtrack of the show and, as part of the agreement, the company usually decides to promote some of their talent’s songs through the openings and endings of the anime in question.