I recently wrote an article discussing the popularity of anime in Japan and how it is not quite as popular as many people make it out to be. Through my research, however, I did come across a very interesting aspect of anime that I had not thought of before, the use of anime to advertise products, companies etc.
I should clarify what I mean when I say “Using anime to advertise”. While it is true that many anime are made as advertising for associated merchandise such as manga, light novels, figurines, music CDs etc, the advertising I’m talking about is using anime to advertise products, services etc that are not related to anime.