While touching on the topic in the past, I recently realised that I have not provided an overview of the main demographics that surround the marketing of manga. Therefore, I thought it might be worth discussing these major demographics as well as who they consist of and how Japanese publishers pursue these markets.
It is worth noting that the majority of manga released in Japan are released through manga magazines and are later collected into compiled editions called tankoban. While these magazines may have themes related to the types of stories they tell, they generally target a specific demographic characterised by their age and gender.
